After a trend of magical thinking and quick fixes, science-based solutions may not be so dull

Like a worm cut in half, its head regenerating into a new, even angrier worm, the “wellness” trend is one that refuses to die. But this week, its wiggle appeared to wane. A certain weariness had set in. Is this the end of wellness?

The evidence: “I was a huge fan of Gwyneth,” one attendee of Goop’s recent “wellness summit” in London told website Page Six, “Now I feel like I have lost my faith in God.” “GP [Paltrow],” said another, “is a fucking extortionist.” These were people who had spent up to £4,500 on weekend tickets, getting off the tube in Hammersmith as if landing in Lourdes, expecting to leave healed. What do they need healing from, you ask? Well, what have you got? Creepy energy, deep thirst, smell of cardboard, troubled pits, babyish sleeping, bad vagina – the beauty of the term “wellness” is that it encompasses almost everything, and can cost almost anything. Which is why I was excited to see the attendees rebel – a tipping point has been reached. Somewhere among the self-care stations and lavender lattes, a healthless revolution.

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