Younger and younger women are being targeted with suggestions that the beauty treatment will empower them
There is a block of student flats near our offices that is the wrongest building in the world. To glance at it briefly, perhaps through tears on a bus, you might see it kindly as a 19th-century warehouse. To walk beneath it, however, with eyes unmuddled by emotion, reveals a pavement-wide gap between the Victorian facade and a hastily erected modern block in shades of glassy grey, which melts out on either side of the warehouse front, its windows opening straight on to the back of the old brick wall. A book called The Creeping Plague of Ghastly Facadism is currently being crowdfunded in order to document these hybrid buildings being flung up across the city – new offices inserted behind the mask of old pub fronts or warehouses, like Christmas tricks of ducks inside turkeys.
Once your eye is trained it seems the streets are filled with such uncomfortable facades and your mind, my mind, wanders down crowded paths of meaning in metaphor. They become an emblem for the awkward tensions between authenticity and progress, or vanity, elsewhere in modern life. For instance, the rise and normalisation of cosmetic procedures.
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