When film producer Cubby Broccoli made the first James Bond film, Dr No, in 1962, he was adamant that 007 should wear a Rolex watch, but the film’s budget didn’t stretch to buying one.
Rolex, the story goes, refused to provide a free one. So Broccoli was forced to lend Sean Connery his own, with its black crocodile-skin strap – and a style image was born.
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