The ‘smart fitness watch’ is Fitbit’s first with a colour screen and claims a five-day battery life, guided workouts and some of the same features as Apple Watch
Still trying to decide if you want a smartwatch or a Fitbit? Now you might not have to make the distinction.
Fitbit announced the Fitbit Blaze at CES, a smartwatch that builds on the capabilities traditionally found in your average Fitbit, while adding a color display, customizable watch faces and even a handful of different bands to choose from – the device slots into a range of straps.
Related: Fitbit reports 168% increase in revenue as Apple watch has 'no material impact'
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