Once upon a time, the most in-demand seat was on the front row of a Burberry show. Now it’s a seat courtside at the NBA playoffs and even in high-octane exercise classes
There’s a very real reason the feudal systems have remained in our social consciousness since the ninth century. Take as an example the frow, the mother of all non-political non-manorial feudal systems.
The term frow is a portmanteau of front row, in the fashion show sense. It also, confusingly, translates as Dutch woman or, pejoratively, as freak show. But let’s stick with the former. In this fashion sense, the frow is the front row that lines the catwalk, a great place to see or be seen, like the Met Bar in the 1990s, or as Saatchi found rather less luckily, a table outside Scott’s.
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