During the coronavirus outbreak, governments need to communicate quickly and effectively with citizens. Finland has turned to social media influencers to distribute accurate information as the virus progresses according to The Guardian. The Finnish government argues that social media influencers can help contain the coronavirus by spreading good information.
Great piece about ???????? approach to #FlattenTheCurve: Finland considers social media influencers as critical actors in the fight against #COVID19.@FinGovernment launched a public-private partnership campaign to disseminate reliable information to citizens.https://t.co/NcI37ySL5n
— Eeva Laavakari (@EevaLaavakari) March 31, 2020
While traditional, mainstream media outlets work well, the Finnish government worries that it does not reach all populations. To make use of new platforms during the pandemic, Finland has named social media influencers as “critical operators.”
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