The hair wellness industry: 'Men said they would rather have a small penis than go bald'

Is the wave of new companies selling products for hair loss providing a much-needed service – or simply cashing in on men’s insecurities?

Spencer Stevenson was blessed with thick hair as a young man. He was handsome, too, with blue eyes and a dimpled chin. “They used to call me the Hoff,” the 44-year-old property manager recalls, referring to the former Baywatch actor and 90s pinup David Hasselhoff.

Then, when he was 21, Stevenson’s hairline began to recede and it made him so anxious and depressed that he became a near-recluse. “It was a constant drain on my personality,” he says. When he shaved off his thinning hair, the celebrity comparisons became less flattering: “They called me Grant Mitchell.”

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