A light clean after every wear, deodorise overnight and never put them in the washing machine if you want them to last
Ideally, give trainers a quick brush or wipe-down after every wear. Most of the time, there will be just a layer of dust, which you can wipe off easily. More than that and you may need a brush and cleaning solution.
If you have been working out, sweat/moisture/funky stuff means you will have to concentrate on the insides. If you can, take out the insoles, clean with a brush and let them air separately. If you want to go a step further, remove the laces, flip the tongue over and clean out and air the entire shoe.
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