Gwyneth Paltrow takes brand back to where it all began – with tickets going for up to £4,500
The healing field at Glastonbury, with its gong baths and laughter meditation, might have some of the trappings of the ever-expanding wellness industry, but it has competition. Because Goop, the controversial lifestyle brand and wellness empire founded by Gwyneth Paltrow, is bringing its summit, In Goop Health, to London this weekend.
The run-off between the two is being billed by the Evening Standard as “nu-wellness” v “old-school spirituality”. Having sent the first Goop newsletter from her London kitchen more than 10 years ago, the event is something of a homecoming, and the capital is Goop’s third-largest market behind the US and Canada.
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