There are rows of bikes as far as the eye can see: it’s the church of spin
The challenge with spin is always to make it more immersive, and I simultaneously don’t really understand this – because people who love spin already really love it – and understand it completely. Spin is at the outer edge of exercise maximisation.
People go to a stationary exercise-bike class for one purpose: to get fit. They want results, they want euphoria, and they want those things fast. The more intense your sensory diversion, the less you’ll notice the pain and the harder you’ll work. So you get a lot of innovation in the field. There are classes with a nightclubby ethos: loud music, low lights. Or there are futuristic ones, where you’re cycling through a CGI landscape. There are chill-out classes, with blissful music and instructions to “just ride”. And now there is uber-spin, with rows and rows of bikes as far as the eye can see. The church of spin.
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