From superfoods to yoga, this £500bn-plus global industry often comes at a high price
Exhausted from working 15-hour days running her own marketing agency in London, Jo Miller’s evenings would consist of a cocktail of takeaways, Ubers and impulse purchases. “I’d end up spending £100 at Waitrose, grabbing a takeaway or going out for dinner as I didn’t have the energy to cook. At the train station I’d feel the need to buy something, so I’d end up spending loads at Oliver Bonas. It was all instant gratification.”
That was two years ago. Since then, Miller has closed the business, moved to Margate and launched a new career as a sound therapist, using a combination of alchemy crystal singing bowls and her voice to relax clients. And with the life shift, she has dramatically focused her time and money on one particular area: wellness.
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