A top medical journal has retracted six studies by Brian Wansink, founder and current director of Cornell University’s Food and Brand Lab, following allegations of scientific misconduct.
The eating behavior researcher is known for his work about how the environment shapes people’s perception of food and what people end up eating. Wansink, who once led the USDA committee on dietary guidelines, is also one reason why food companies now offer smaller snack packaging.
Wansink, once dubbed “The Sherlock Holmes of Food”, has written two books and more than 100 studies on the psychology of eating. The food scientist, however, is now in hot water for questionable studies.
In 2017, a group of scientists found no evidence to support 150 of Wansink’s findings in a series of studies known as “the pizza papers”.
Leaked emails obtained by Buzzfeed also revealed questionable practices, which include conducting data gathering first before developing hypothesis to go with the data.
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