A new study warns that the media “normalization” of plus-size body types may be fueling the obesity epidemic.
Research analysis of data gathered from 23,460 British people who are overweight or obese revealed that overweight individuals are increasingly underestimating their weight.
The study says people who think they’re thinner than they actually are 85 percent less likely to try to slim down compared to those who accurately estimate their true size.
The results, which were published in the medical journal Obesity, show that the number of overweight individuals who chronically underestimate their size has increased between 1997 and 2015: from 24.5 percent to 30.6 percent in women and 48.4 percent to 57.9 percent in men.
The study suggests that being bombarded with images of “plus-size” models may be leading people to assume that being overweight or obese is the new normal so they feel less incentive to lose weight.
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