Time to stockpile Irn-Bru? How the sugar tax will change our favourite drinks

A tax on sugary soft drinks comes into effect on Friday. The industry has found ingenious ways to get the levels down – from ‘restructured sugar’ to artificial sweeteners. But will it make their products any healthier?

Milkybar Wowsomes melt in your mouth like candy floss. They might have a cringe-making name but, washed down with a can of Irn-Bru, they may be the taste of the future. The low-sugar future, that is.

NestlĂ©, one of the most criticised of the handful of companies that dominate processed food across the globe, has put itself on the side of the angels in the great battle for our girths being waged by Public Health England (PHE) on behalf of the UK government. It has found a high-tech way to make its Wowsomes with 30% less sugar than standard Milkybars. Furthermore, the giant company claims to have taken 2.6bn teaspoons of sugar out of its food and drinks over the past three years – an extraordinary claim that might cause some to question what on earth so much sugar was doing in them in the first place.

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