Cigarettes are no longer what they used to be several decades ago — a symbol of sophistication for some, the epitome of youthful rebellion for others. And while numerous initiatives, reforms, and simple health warnings have helped bring adult smoking rates down to record lows, the U.S. Food and Drug Administration is pushing to bring these figures down even further, with a new campaign to crack down on cigarettes. There are, however, some concerns that the FDA’s anti-smoking plan might be counterproductive to the point that Big Tobacco — the collective name for the world’s five largest tobacco companies— might “survive [and] even thrive for generations to come” by selling cigarette alternatives to consumers.
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