A Gaelic word has been rebranded in an attempt to promote a Scottish version of the Danish lifestyle philosophy. It’s time for something less twee
How do you like your feeling of contentment? Is it stern and herring-flavoured, a wispy Danish cream cake, a downy pillow of sushi or whiskey-smoked?
Amateurs might be unaware of the Swedish concept of lagom – chilling in balance – or the Japanese theory of ikigai – finding a reason to get up in the morning. No one, however, could still be unfamiliar with hygge, the Danish ideal of cosy self-indulgence: sitting around in socks in front of an open fire with an excess of dairy-centred calories “finding your happy”.
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