The spirit of this centuries-old philosophy has been hijacked. It’s time to get back to its original meaning, says Roman Krznaric
Carpe diem – seize the day – is one of the oldest philosophical mottos in western history. First uttered by the Roman poet Horace more than 2,000 years ago, it retains an extraordinary resonance in popular culture. The heavy metal band Metallica has rocked audiences around the world with their song Carpe Diem Baby, while the actress Judi Dench had carpe diem tattooed on her wrist for her 81st birthday.
It’s a message found in Hollywood films such as Dead Poets Society; in one of the most successful brand campaigns of the last century (Just Do It); and in the social media hashtag #yolo (you only live once).
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