Lean in 15’s Joe Wicks: ‘I don’t understand the clean-eating thing. I’ve just had bangers and mash’

In just three years, Wicks has transformed a personal training business into a million-selling book series, TV show and social media empire. He explains why he hates the word ‘diet’ – and why he doesn’t want to take his top off any more

January has become a month of mass puritanism. You cut out meat and dairy if you’re doing Veganuary. You lay off the booze if you’re doing Dry January. We regret the platefuls of roast potatoes, the tubs of chocolates and the vats of Baileys that sustained us through December, and spend our cash on self-flagellating, hopeful quick-fixes that promise to make us better, more focused, less prone to bad habits.

This reaches fever pitch when it comes to food and fitness. A glance at the Amazon bestseller list takes the pulse of the nation and suggests that we’re flailing around for a solution: of the top 10 books across all genres, seven are about eating, and six of those are about getting thinner.

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