It’s ClassPass’s fastest growing category and Peloton is selling a $4,000 smart treadmill. How did it get so expensive to go for a jog?
ClassPass is a gym class subscription service that is basically like the Netflix of fad exercise trends. For one monthly fee you can arrange a series of one-time stints doing every imaginable workout: from pole dancing to hydrospinning.
So its recent announcement of the fastest-growing category on the platform in 2018 may surprise you: it’s the boring old treadmill. Offerings like interval classes from the Mile-High Run Club and something called “Tread ’n Shed” at Crunch Gym were particularly popular, but basically they all involve running indoors in a treadmill pack while an instructor intones mantras, shouts encouragement, and critiques your running form.
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