In a lather: sales of barred soap are up – but is it better at cleaning than a shower gel?

In a bid to reduce plastic waste, consumers are returning to the bar of soap. But will it wash?

News that, in a bid to cut down on plastic, consumers are turning back to barred soap for personal hygiene, has the market analysts who notice such things all aglow. “For the first time this century,” Kantar Worldpanel’s strategic insight director, Tim Nancholas, recently said, “barred soap is making a return.”

Right up there on the list of easy ways to reduce your plastic use is switching from shower gel to solid soap. Bea Johnson, the French-Californian whose annual familial waste fits into a small Kilner jar, says she buys bars of Good Soap at Whole Foods to serve as shampoo, facial cleanser, handwash, body wash and shaving agent.

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