Does my bum look big enough? Women seek to mould a larger look

Bigger bottoms, hips and thighs are now in vogue, meaning more gym for some women

To paraphrase Sir Mix-A-Lot, rap’s prophetic connoisseur of “booty”, the internet likes big butts, and it cannot lie. We are living, it seems, through the radical age of celebrating curvy women, where the call for bigger bums, tinier waists and thicker thighs is having something of a moment. In body image terms, the waifish rail-thin aesthetic is out and the cartoonish proportions of Kim Kardashian West are (cinched) in.

“The demand is huge,” confirms Dr Gary Horn, of the Harley Buttock Clinic, an augmentation specialist. Surgery, fillers and implants on bottoms have accounted for one of the fastest-growing types of cosmetic surgery in the US for the past two years, according to the American Society of Plastic Surgeons.

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