The ketogenic diet has become the weight loss star for the New Year. In 2017, searches for the keto diet quadrupled, with researchers discovering that the ketogenic diet burns fat 10 times faster, as the Inquisitr reported. The Atkins diet is now fighting back, with Rob Lowe making celebrity weight loss history as the company’s first male representative. But how does the Atkins weight loss plan compare with the keto diet?
The Atkins diet company is aiming to change its image. Rather than be seen as a diet program, the corporation wants to be viewed as a “healthy lifestyle choice,” according to Media Post. The selection of Rob is viewed as the first step in that image makeover.
“To grab attention amid the usual New Year’s deluge of diet advertising, Atkins has recruited actor Rob Lowe as its first male brand spokesperson.”
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