Almost 20 years after Viagra was first approved by the United States Food and Drug Administration, a legal, generic version of the revolutionary erectile dysfunction medication will hit U.S. drugstores on Monday, December 11. And unlike many generic drugs, the new generic Viagra — marketed as a “little white pill” rather than familiar blue version — is manufactured by the same pharmaceutical giant that created and still makes the original.
Pfizer, which has manufactured and sold the prescription “little blue pill” since March of 1998, will go into competition with itself, selling its new white pill under the drug’s technical name, sildenafil citrate, for a drastically reduced price of $32.50 for a 100 milligram pill, which users generally split in half to get two doses of the drug.
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