NHS ‘healthy towns’ scheme could offer residents rewards in attempt to reduce lifestyle-related illnesses
Families could be offered discounts on their food shopping, cut-price sports gear and free cinema tickets for hitting exercise targets in a drive to reduce the burden of lifestyle-related illness on the NHS.
The proposals, for residents to receive rewards if they walk a specified number of steps, form part of NHS England’s plans for 10 new “healthy towns”, intended to address serious healthcare problems including obesity and dementia.
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